top of page
Vote
Electoral Commission
A series of animated explainer videos about voting in Aotearoa
The Electoral Commision engaged us to create a series of fun and educational videos to be hosted on their social channels and website, used in classrooms as educational tools and made available to the media for election coverage.
The series includes videos on how to vote from overseas and how to become a candidate as well as the How to vote, How to enrol and What is MMP videos we’ve shared on this page.
What is MMP?
How to vote
We developed a bold and colourful design aimed to appeal to a more youthful audience who are typically under-represented in voting statistics. The style ended up being a hit for the Electoral Commission and they rolled out elements across their website, Facebook and Instagram feed too.
Text frames in each animation were used to make sure the main content was easily digestible
in a silent social feed.
The videos were animated in two language versions, both te reo Māori and English,
which included separate voice overs and text animations.
