Sliced and diced
We blended the best parts of stop motion and digital animation to create a video that would stand out from the crowd and embody the idea behind the new mortgage product.
Tasked by Assignment to make an eye-catching 15 sec TV spot for Kiwibank's fresh take on split mortgage rates we made the most of the tactile aspects of paper-craft stop motion. We shot the paper being cut and rolled out in a studio. Then composited the stop motion with digital animation and plate shots, allowing a speedy post production workflow that could meet their tight deadline.