Future of food
An animation for Greenpeace that captures a vision for the future of food in Aotearoa New Zealand
Greenpeace Aotearoa reached out to hundreds of New Zealanders and asked them what their vision was for the future of food production in New Zealand. They imagined a future where the way we farm can clean up our rivers, tackle the climate crisis and make sure every Kiwi has fresh, healthy food.
We worked with the wonderful team at Greenpeace Aotearoa to turn that vision into an engaging animated video to be shared on social media and be attached to campaigns.
We developed a visual style that highlighted the diversity of food production and cultures in New Zealand. The fluid transitions and collaged slices of NZ emphasise the interconnected and changeable nature of our natural environment that we rely on for our food.