CITES needed a high level explainer video that could be used across their social media channels and all their other platforms. They wanted people to quickly understand what CITES does and how it manages the trade of endangered animals and plant species.

 

Working with CITES and the team at the Department of Conservation we developed a look and feel that was bright, eye-catching and characterful to help stand out on a social media scroll. We kept the script short and impactful to make sure online audiences would get the important information as quickly as possible.